Paula Scher is an American graphic designer who is most acclaimed works made her be the best in the graphic design industry from the 90’s era to the present. She was born in Washington, DC, and went to school in Philadelphia. She moved to New York in 1970 to look for a job. She has been a principal in the New York office of the distinguished international design consultancy at Pentagram since 1991, where there she had designed the environmental graphics, packaging, and publications for many clients such as from the Museum of Modern Art, the High Line, Tiffany & Co, Citibank, and Microsoft.
She had started her career as an art director in the 1970s and 1980s, and she earned a status for her excellent approach to typography. Her amazing work in her graphic design career has made her get different big clients such as Bloomberg, and Coca-Cola.
I am inspired by Paula Scher’s works because she pushes herself in out of the comfort zone, she works hard in every project and she gives out good graphic design tips and advice to the newbies like me. Most of the time I learn from her projects she had done throughout her career, I have seen that she loves typography and illustration and that’s what she tries to incorporate a lot in her designs works.